Workshop | Include Your Whole Audience: Inclusive and Accessible Communications

Our communities rely on us to provide access and information that they can understand in a meaningful way. In this interactive presentation, Jeff Selby provides equity and inclusion strategies to help us avoid exclusion or unintentional harm in our public outreach and engagement.

In this session, you will:

• Engage in an implicit bias exercise to learn how unconscious thought affects our assumptions about diverse audiences, including communities of color and people with disabilities.

• Learn critical thinking skills and inclusive content creation strategies to build better connection with our communities and ensure equitable access to your communications content.

• Receive a comprehensive Inclusive Writing Guide resource to aid in your content creation.

Jeff Selby's diverse career has included roles with the U.S. Army, Walt Disney Company, and BMW. Jeff brings his leadership, creative, and training facilitation experience to his role as Director of the City of Portland’s Office of Equity and Human Rights, where he has also served as Communications Manager for eleven years. Jeff co-created the City’s Racial Equity 101 training curriculum and is currently responsible for coaching and supporting all staff and overseeing the internal and external communications process at the Office of Equity.

During his time with the Walt Disney Company, Jeff trained and led teams of musicians, actors, and hosts, and was a show writer and graphic designer with Walt Disney Imagineering.

Jeff has been a speaker at Portland Design Week, AMA PDX, and two Public Relations Society of America Oregon (PRSA Oregon) conferences, including the COMMCON Conference keynote in 2023. He was a guest on the LLAG Podcast where he spoke about achieving racial equity in the workplace, and most recently delivered a workshop to 500+ participants at the National Government Social Media Conference in 2024.